Event Producer & Marketing Leader · New York
From Super Bowl activations to intimate brand moments in Paris — I build experiences that look exceptional, feel effortless, and deliver results that go far beyond the room.
About
Breanna Castro is a New York-based experiential producer and marketing leader who has spent over a decade doing what she loves — building brand experiences from the ground up. From intimate influencer moments to major tentpole activations like the Super Bowl and the US Open, she's led programs with budgets up to $4M and teams of 30+, overseeing every detail from concept through on-site execution — at every scale.
Her philosophy is straightforward: great experiences should do more than look good — they should mean something for the business behind them. Every guest touchpoint, every vendor call, every logistical decision ladders back to a real outcome.
What she brings to every project is equal fluency in the creative and commercial sides of marketing — sharpened through her work at Rakuten collaborating closely with revenue-generating teams. She knows how to translate brand storytelling into results, and how to build partner relationships that go the distance.
The approach
Every event I produce is built on a simple premise: premium execution and strategic clarity are the same thing done well. The best experiences feel effortless to the audience — and that effortlessness is the result of obsessive planning, deep vendor relationships, and a relentless focus on what the brand actually needs to achieve.
Services
End-to-end management from concept through closeout. Venue, vendors, run-of-show, staffing, and day-of execution — handled with precision.
Experiential moments that translate marketing strategy into physical space. Designed to convert, engage, and generate content that extends far beyond the event itself.
Intimate, high-touch events engineered for the right people in the right room. Every detail calibrated to the guest list and the story you're telling.
Large-scale activations at marquee moments — Super Bowl, Fashion Week, major conferences. Complex logistics, tight timelines, zero margin for error.
Strategic marketing support that bridges creative and commercial — go-to-market plans, pitch narratives, and campaign frameworks that drive revenue.
Established networks and on-the-ground experience in New York, Paris, and beyond. Seamless execution wherever the event needs to live.
Portfolio
| Project | Type | Scope | Location | Year |
|---|---|---|---|---|
|
Super Bowl Activations
Tentpole · Multi-event · 6-day program
|
Experiential | Large-scale · B2B + B2C · Multi-vendor | USA | 2026 |
|
Square Walking Club
Community Brand Experience
|
Experiential | Curated · Multi-market | NY · ATL | 2025 |
|
Square × Big Face
Brand Pop-Up
|
Experiential | Consumer · Pop-up | San Francisco | 2025 |
|
Racquet House
Brand Pop-Up Series · Multi-year · Multi-market
|
Experiential | Multi-day · Immersive · Annual series | NY · Paris | 2022–24 |
|
Babylist IRL
Consumer Event Series · LA Store
|
Retail | Multi-event · Multi-vendor | Los Angeles | 2023–24 |
|
Who What Wear Summer House
Brand Experience · 2 Weekends · Multi-location
|
Experiential | Press & Influencer · Curated | New York | 2023 |
|
Byrdie Beauty Lab
Editorial & PR
|
Influencer | Intimate · High-touch | New York | 2024 |
Visual Archive
Square × Big Face
Super Bowl · 2026
DSW Hamptons BFF Event
Byrdie Beauty Lab
Babylist IRLExperience
Led strategy and execution of experiential and field marketing programs across priority U.S. markets on $4M+ in annual budgets. Launched Square's first title sponsorship platform across major cultural B2C festivals, generating $4.6B in earned media value. Built and scaled a localized marketing program in close partnership with Field Sales — executing 28 events across three markets in 12 weeks, generating 730 MQLs as part of an integrated GTM campaign including OOH, influencer partnerships, and a community-based Walking Club. Developed co-branded programs with Visa, Mastercard, and Complex, and scaled Field Events to 100+ events annually with templated playbooks and portable assets.
Lead strategy and production for branded experiential events across major U.S. and international markets, managing $1M+ budgets. Produce high-impact activations for partners including Racquet (Racquet House NY + Paris), Who What Wear Summer House, Byrdie Beauty Lab, Babylist IRL, Afterpay, and Tidal — overseeing every phase from concept and site sourcing through vendor management, staffing, and on-site execution, leading teams of up to 30.
Led sales enablement for a national team of 15 sellers, supporting $52M+ in media revenue. Launched new product marketing initiatives generating $6M in incremental revenue — 80% YoY growth. Developed bespoke proposals and client-ready campaign concepts that accelerated deal velocity and drove account growth.
Led cross-functional marketing operations for global teams across the U.S., UK, Canada, and Australia. Implemented a centralized content management platform that reduced operational overhead by 30%. Developed shoppable content and modular campaign systems across web, mobile, paid media, and social.
Progressed from Event Production Intern through Social Media Coordinator, Assistant Marketing Manager, and Global Marketing Manager over six years at PopSugar and Rakuten — building the creative, operational, and strategic foundation that underpins everything that followed.
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